The
first blog that I was ran to read when I fnally found the topic,”10 Top
Business Plan Mistakes.” By Andrew Clarke the CEO of Ground Floor Partners the
company is a consulting firm that helps early stage, smaill and
middle-market business growth through design and execution of sound business
strategies. This blog was very informative to me because it reinforced the
critic of going over your work. You would want to have all your paperwork right
the first time so that there is a complete understaning to your investors that
you are about your business and would like to be respected through my work not
just for the business itself. The part of the blog that realy caught my
attention was,”#5. The plan is too detailed.” He spoke on not being too vagued
in the earlier numbers before. I felt he was quoting to me in general because
we know that the investor needs to know our ideas but a straight 92 page paper
will not be good for humorist reading. He made a formula that has three steps
to execute this area of a good business plan. He stated this, “plan into three
parts: a two- to three-page executive summary, a 10- to 20-page business plan
and an appendex that includes as many pages as needed to make it clear that you
know what you’re doing. This way, anyone reading the plan can get the amount of
detail he or she wants.” Andrew Clark, Starting a Business (2011) retrieved
8/2/14 from http://www.entrepreneur.com/article/81188.
The
way that most of us think is that the investor doesn’t want to be to informed
because you don’t want to bore them. This states that you can not be too clear
to get what you want them to read out of your business plan. Just like in the
blog on tips that are posted on their blog spot www.angleinvestorfunding.com where they state that,
“You should create a business plan that emphasizes your sustainable competitive
advantage.” This is for them to know that the entry way into the industry that you
are trying to get into. The way that the investor feels comfortable enough to
know okay this is how we can break into the industry and start to make the
money for more capitol to keep the business moving. Retrived 8/9/14 fron
I
just looked at a feature on wsj.com youtube page where they ere doing a segment
on 50 Cents and SMS Headphones this was a wake up call because they also talked
about new products and plans for better headphones and other ventures that they
will be putting out. They spoke on how he does all of this new product line and
do acting, music, and other ventures and he said, “good business venture
teams.” This is why I found this blog article that asks, “Should start-up Founders Forget About
Business Plans?” With this blog it hit close to home how the operation of
wanting to get in the marketing software field is very locrative being that
Hubspot landed a $16 million dollar deal. This is before it was even put up to
market for any investors.
Brian
Halligan the Hubspot Chief Executive and founder said, “there are three
documents that start-ups need when raising venture capital for the time. A
PowerPoint presentation that is ten slides long, a one-page executive summary,
and a “fictitious” pro forma income statement. This is better than a business
plan because not one venture group asked him for a business plan.” I always
though this way but there are so many firms that still believe in this form of
getting to know the plans for the company that they might want to invest into.
Retrived 8/9/14 from
http://blogs.wsj.com/venturecapital/2009/12/13/should-start-up-founders-forget-about-business-plans/.
I
feel that this is not absolutely true but if you can get the meeting with a
good investment group then it would be better this way instead of setting in
front of someone hopeing to read all the pages for the business plan that may
be very long in length. The investors that I have seen only skim through the
business plan and when they get to the numbers they tend to ask questions about
the executive summary so that they can put together what the numbers are for and
what exactly you are going to do if you get their investment. I know that the
world of business is changing but if getting the funding you need is needed to
be that simple than the future should be very good for me because I have been
in the business of writing business plans for a long time now and to get one
finally approved this could be the starting of a new and geood career for me in
general.
In
all nature I am considering using the first two for school purposes but for ral
life I would use the secondary wave of putting together the PowerPoint slides
and a true Pro forma of an income statement and answer questions to the
investors. These three blogs were what I needed to know and I feel the last
blog was ment for more real time use but it all depends on the Investment
company and how they like their formats of business plans. With all honesty
though I would love to use the steps of
Brian Halligan the Hubspot Chief Executive and founder.
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